IDEA-CENTRICITY

Transforming house plants into smart plants through our NASA-informed Pollutant Absorption System.

The “Tear Couture” Look Book, created with fashion photographer Rankin, aims to end acid violence

“The EnvironMental Issue” is a one-off living newspaper, created for COP 26 to deliver the message to world leaders about the impact of climate change on the mind.

"Soothing Families Since 1931" reconnected the British public with Sudocrem’s heritage as a trusted staple within families by focusing on its unique soothing qualities.

This animated musical film brings to life “The Feelings”; based on real-life stories from frontline workers, it aims to encourage people to seek mental health support.

“The Bread Exam” uses traditional baking techniques to demonstrate how to self-check for breast cancer – overcoming cultural taboos of talking about women’s bodies.