Characters from award-winning healthcare advertising agency campaign

THE FEELINGS

Doctors, nurses and paramedics are more likely to be impacted by mental health issues, but less likely to take up support.

The Laura Hyde Foundation – the UK's only charity providing mental health support to health and emergency service workers – wanted to help first responders identify when they or their co-workers need help.

Based on real accounts from frontline workers, we created a film to encourage healthcare staff to seek support for their mental health.

So hear Black Cloud, Red Rage, Dead Numb, Power-Less and Rising Dread…otherwise known as “The Feelings”.

Awards won

PM Society Awards & Eurobest