Characters from award-winning healthcare advertising agency campaign


Doctors, nurses and paramedics are more likely to be impacted by mental health issues, but less likely to take up support.

The Laura Hyde Foundation – the UK's only charity providing mental health support to health and emergency service workers – wanted to help first responders identify when they or their co-workers need help.

Based on real accounts from frontline workers, we created a film to encourage healthcare staff to seek support for their mental health.

So hear Black Cloud, Red Rage, Dead Numb, Power-Less and Rising Dread…otherwise known as “The Feelings”.

Awards won

PM Society Awards & Eurobest