The Pollutant Absorption System from our Smart Plant campaign


We spend 90% of our time indoors, where the air can be up to 5x more polluted than outside with toxins coming off everyday household items such as toiletries, furniture and cleaning products.

‘Smart Plants’ for online plant retailer Plant Drop redefines the way we select houseplants - not for their looks but for their smart, pollution-absorbing properties.

Working with University of Oxford botanist, Dr Chris Thorogood, we created the ‘Pollutant Absorption System’ with McCann London.

The ‘Pollutant Absorption System’ – displayed on labels and tags inside each plant pot – distils complex historic NASA data into simple, intuitive information about which pollutants the plants remove. The system makes it easier for people to find a plant that suits their needs to create a healthier home.

Awards won

Cannes Lions