Standing on point for award-winning healthcare advertising agency campaign


Most people understand the importance of eye tests, but tend to put off taking them, so we tried something new.

Twelve trackable floor panels were placed on pavements around central London, encouraging Londoners to check their eyesight using the urban environment around them.

Each site was assessed by an optometrist and used pub signs, shop signs, clock towers, road signs and murals, challenging the public to read them.

A QR code tagged to each location enabled people to book a free eye test via their smartphone, providing real-time response data.

During the first two weeks of the activity, eye test bookings were 12x the weekly average, generating a 94% uplift from the same period in the year before. 1 in 2 people who tried the floor panels went on to book a test.